Students who choose to enter the Marketing Challenge must develop and present a five-slide Microsoft® PowerPoint presentation of a fictional robot which will reflect their engineering imagination, communication and marketing presentation skills. The time limit for each presentation is 5 minutes with an additional 2 minutes for questions from the judges.

The winners will be those who best define an important need and a method of fulfilling it. Last year's entries included everything from robots that would plant seeds to robots that could purify water.

Awards are presented to the top 10 teams in Robotics, the top 10 teams in Marketing and the top 10 teams overall.